When it's Time to Rebrand



Almost 7 years ago I started a blog and called it "Crafted Love". THIS blog. It was the perfect name at the time for my love of crafting and DIY. And I wanted to share that love with the world.

For years it fit my brand perfectly. But since then, I've branched out and added even more to this blog like lifestyle posts, interior decor ideas, as well as blogging and design tips. I've graduated college, and I've started my career in the design and marketing world.

And as I changed, so did this blog.

I contemplated coming up with a new brand name. I sat with pen and paper and tried to write out all the things that I liked in hopes I could come up with a new business name for this blog and my shop.

It had to be good. It had to be as perfect as "Crafted Love" was all those years.

Weeks went by and I still had nothing. Just a blank pad of paper with "Biz Names" scribbled across the top.

What did I want to be known for? What one word or phrase really screamed "Allison"? And then it dawned on me. Why try to be anything other that ME.

And with that realization, I decided to rebrand Crafted Love. To SELF-brand Crafted Love.

The decision was bittersweet. That name has been my pride and joy for years. Not to mention the logo. I mean how much more perfect can a logo be? It's still one of my favorites I've ever designed. So simple, yet so spot on. But I really felt like it was starting to hold me back. I was experiencing a major case of writers block every time I sat down to the computer. I went back and forth but but I really feel like a weight was lifted off me when I finally decided to retire the Crafted Love name.

But don't worry. This blog will still be filled with all the things that made it Crafted Love. Same DIY posts. Same blogging and marketing tips. Same home decor tricks that won't break the bank. All mixed with adventures of my family and life as a graphic designer. I even have some new hand lettering tutorials in the works.

The only thing that's changing is the name. 

So I hope you'll stick around. I promise it will be rad. I'm really excited about what's to come with this blog and I hope you are too.

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Thanks for stopping by! I'd love to know what you think!
-Allison